“Designing experiences and interfaces, solving challenging problems, getting to know the user...it's what I love to do.”

What I bring to the table.

Balancing Vision with Hands-On Design

01

I think big picture but can dive into details. Leading a design organization means envisioning the future and setting a clear path.

As a UX designer at heart, I enjoy hands-on collaboration with my team on design rationale. Balancing tactical design decisions with long-term vision is essential for strong leadership.

Building and Scaling Global Teams

02

I've built teams from scratch and inherited existing ones, both across the US and globally.

Regardless of the team's composition, I prioritize understanding their needs to ensure our growth supports the organization's goals while fostering team members' career aspirations.

Clarifying Design and Boosting Collaboration

03

I enjoy demystifying the design process. I've successfully involved product/development partners and stakeholders in various design and research activities.

This approach helps them understand that moving pixels on a screen is one of the final steps. It also fosters a shared understanding and reduces rework in design and development.

Investing in Growth and Development

04

I’m passionate about investing in my team. As a leader, I ensure they feel supported in their daily tasks and career aspirations.

I hold quarterly sessions dedicated to career growth, focusing on how I can help them achieve their professional goals.

My philosophy.

As designers, we solve problems but often work with teams unfamiliar with our value. Instead of demanding change, I approach with openness and understanding.

Understanding user needs at the project's start is crucial to guide product and feature decisions, ensuring we solve real problems and meet expectations.

As we acclimate and work with experts, relying too much on our ideas is easy. While making assumptions is inevitable, we must challenge them to ensure informed design, product, and development decisions.

Meet people where they are.

Assumptions should be challenged.

Lead with the need.

How I lead.

Provide Vision and Empower the Team

I establish a clear vision and offer guidance, ensuring my team understands the purpose behind our work. This empowers them to take initiative and create impactful user experiences.